9/29/09
Warner music back in You tube?
Warner Music, which had removed its videos from YouTube after licensing talks with Google broke down last year, just announced that is has reached a new deal with YouTube and that Warner's music videos will once again appear on YouTube. The partnership, according to the official announcement, covers the complete Warner catalog and "includes user-generated content containing WMG acts." Warner will be able to monetize user-generated content thanks to Google's Content ID technology, which can detect copyrighted content in YouTube videos and then allow the copyright holders to sell ads against this inventory.
According to Google, the partnership is based on a revenue-sharing deal. Thanks to this deal, YouTube users will now have access to videos from all the major record labels and most of the major independent labels as well.[...]
source
warner brothers |youtube
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